A perfect PR person is the one who does clever promotions with the ideas that work out best to draw media attention. It is not a rocket science as all the ideas coming his way simply going unnoticeable. If he / She pays little attention on their clients / companies key messages….it won’t be a big deal to find one.
News pegs are generated through:
Ø Sharing ideas with media
Ø Current topics / Issues
Ø Breaking news
Ø Features / Media stories
Ø Events
Ø Incidents
Ø Important Days of the year
Ø Global trends on Local markets
Ø Regular TV / Print / Online News Watch
Ø Programmes that media show interest
Ø Series / Regular events / incidents
Ø Government announcements / Policy Decisions
Ø Industry issues
Ø Old stories generates new ideas
Ø In depth study / research on previous / old stories
Ø Community programmes / Festivals
Ø National / International issues with Local angle