Media Junket and Media tour…..Do you see any difference in these two terms. Many of us feel a media tour is the one where in media people are invited to our facility to have a look at the happenings i.e event etc.But we are wrong. Media tour is the one which is meant to reach out the media offices to greet and meet the Journalists to address / sell our story version.Media Junket is the one where in we invite the media to our facility bearing all expenses of logistics incurred to rush them to the venue. In simple words say it is a paid trip arranged to media personnel. A media junket may not be an attempt to offer paid trip highlight the event in the publications. Some times it may be knowledge sharing event or an orientation / lecture on a specific topic to create awareness among the Journalists. Generally certain beat journalists i.e health care, Life style, infra,realty are offered these types of media Junkets. We need to keep the content matter ready with us to share it with media. A media kit containing publicity literature, Brochures, Profiles of the CEO/MD, Profile of the company, Fact sheet, Photos will be given to media