Media tour is one of the important PR tools to sell the story. Each story has its own importance to sell. One speaks the volumes of the organizational deeds while the other tells milestones it surpassed. Generally we use various PR tools to communicate the same to media People i.e Phone, Email etc. While in some crucial stories we use media tour as an alternate option to reach out media which can’t be disseminated via Phone or Email. The gist of successful PR is to use the right method of communication to convey the massage to target media.
Media tour is an attempt to meet the target media professional to discuss story topic / Organizational issues if any to clear the air. Media tours not only help us build relations with the media but also for good story pitching. Media tour is an effect PR tool during crisis management. Media may go on many speculative stories on the organization during crisis. We can’t stop media write negative news but yes…we can mitigate it not to escalate further. Media tours arranged during / after crisis will help patch up the damage done and rebuild the image.
Responsibility of the PR person during Media Tour:
Spokesperson / Executive of the Company must undergo media orientation while going out for a media tour. Especially during crisis spokesperson should be very alert with each question Journalist may ask. He should be prepared for the same. Media observes each gesture of the spokesperson during crisis. Media tours carried out during tough situations will definitely help us influence media top brass for balanced view / opinion on the story / news they publish. Media is one of the important key audiences of any organization and familiarization / bridge building meetings with editorial board will help us build relations with the Press People. Companies which are mired in controversies or under attack often by media may utilize this opportunity to clear the air.
Take prior appointment:
Simply don’t rush to media offices with spokesperson. Please follow protocol to meet them up. They may not sit free for us unless we inform them well in advance to discuss the topic. Prior appointment with key media people like COB, Editors help us utilize their time to brief the topic.
The more you spend the time in PR the better will be the outreach of the media. The more active / aggressive tours are carried out the better will be the media acceptance on the news story.
Media tour is an attempt to meet the target media professional to discuss story topic / Organizational issues if any to clear the air. Media tours not only help us build relations with the media but also for good story pitching. Media tour is an effect PR tool during crisis management. Media may go on many speculative stories on the organization during crisis. We can’t stop media write negative news but yes…we can mitigate it not to escalate further. Media tours arranged during / after crisis will help patch up the damage done and rebuild the image.
Responsibility of the PR person during Media Tour:
Spokesperson / Executive of the Company must undergo media orientation while going out for a media tour. Especially during crisis spokesperson should be very alert with each question Journalist may ask. He should be prepared for the same. Media observes each gesture of the spokesperson during crisis. Media tours carried out during tough situations will definitely help us influence media top brass for balanced view / opinion on the story / news they publish. Media is one of the important key audiences of any organization and familiarization / bridge building meetings with editorial board will help us build relations with the Press People. Companies which are mired in controversies or under attack often by media may utilize this opportunity to clear the air.
Take prior appointment:
Simply don’t rush to media offices with spokesperson. Please follow protocol to meet them up. They may not sit free for us unless we inform them well in advance to discuss the topic. Prior appointment with key media people like COB, Editors help us utilize their time to brief the topic.
The more you spend the time in PR the better will be the outreach of the media. The more active / aggressive tours are carried out the better will be the media acceptance on the news story.