In Public Relations all of us are well known professionals who have excellent rapport with media top brass to influence them with our story pegs. But very few of us know how to grasp the attention of the Journo with the story hook. Quite often story hooks lose the attention of the journos if the stories are misinterpreted due to lack of knowledge on the story peg or pitch note is imperfect or untimely pitch
PR is all about exchange of information and the process involve no money matters like advertisements. Media can’t publish anything / everything unless story / news is informative to its readers. Media picks up only those story pegs which are newsworthy. Journalists use their discretion while writing any article and use only those quotes of the company which the story demands. Think well, draft a pitch note to draw the attention of the journalist. Pay a personal visit to media offices to discuss more on the story. Please don’t rush to media offices for regular media releases unless it is very important.
Best story pegs to sell:
Ø Human Interest Stories
Ø Business deals of national importance
Ø Partnership deals
Ø Mergers
Ø New Acquisitions
Ø Budget quotes / Stories (Pre and Post Budget)
Ø Business Expansions
Ø Mou Signing with foreign Companies
Ø MoU Signing with Governments
Ø CSR Activities
Ø New Inventions
Ø Research announcements
Ø Surveys
Ø Mile stones crossed
Ø Celebrities visits / events
Ø Current hot topics & Company participation (Eg.Floods CSR activity)
Ø Important days of the year (Eg.Internationa Women’s Day,World Aids Day,No Smoking day etc)
Ø Prestigious Awards (Eg.Nobel Prize)
Ø Entrepreneurial ship
Ø Big Donations / Charities