A plan that enhances the brand image of both the organizations.Generally combined publicity plans happens with mutual understanding and tie-ups with Media organizations. Media plays publicity role while the organization works as a advisor / Guide / Counsellor to their readers / Target audiences.
Eg.Education fairs: Where in media amasses students to the fair and its partner organization takes the role of advisor / Guide / Counsellor to their readers / Target audiences.
More Examples:
Media Organization – Hospital: can take up many awareness’ programmes combinely i.e. No Smoking, Cardiac problems, Obesity,
Ø Mock drills on Emergency services
Ø World Aids day
Ø World No Smoking day etc.
Ø Health awareness Camps
Media Organization – Educational Institute:
Ø Education Fairs
Ø Campus Programmes
Ø Student orientation / Work shops on various topics
Ø Celebrities / VIPs old students meets
Ø Career Counseling
Ø Award functions / Quiz / Elocution / Creativity programmes
More Examples:
Ø Tourism show
Ø Auto Show
Ø Real Estate Show
Ø Charity Show
Ø Food Festivals
Ø Jewellery Show
Ø Trade Shows
Create a photo opportunity:
Invite a celebrity / VVIP to your facility. Media will rush to the place to take a click.
Conduct a Programme / debate / Seminar on Current Issue: Debates / Seminars / Programmes on current topics generally draw the attention of media.
Ø Eg. Global Warming --- A debate / Seminar can be worked out for good media publicity. It can also be a part of CSR activity.
Ø Eg.Swineflu Pandemic: Awareness Programmes can be a good idea. Reach out railway stations, Bus Stations, Airports, arterial roads offer them hand outs of swineflu.It can be a good media Photo Opportunity. Media will pick up the news immediately.
Ø In the same way we can do various other programmes i.e World No Smoking day etc.
Ø Eg. Keep your city clean & Green: Elocution / Essay Writing / Painting Competitions fetch maximum mileage out of it. Don’t forget to rope in kids, College going girls in the event for good media Photo Opportunity.