Core Values / Code Provisions of Public Relations

Public relations have a deep penetration in the society even during the 19th Century with different work forms which are similar to the PR functions of today’s world. But the definition of PR was unclear. In 1950 Public relations Society of America (PRSA) a recognized body has enacted the first professional standards for the practice of Public relations. The same has been last revised in the year of 2000 and six core values and code of provisions have been added to Practice the Public relations in a professional way. In 1988 PRSA governing body has formally adopted a definition of Public Relations as “PR helps an organization and its publics adapt mutually to each othger.The definition has been accepted widely by many across the globe.

PRSA SETS six core values for the practice of PR

Ø Advocacy
Ø Honesty
Ø Expertise
Ø Independence
Ø Loyalty
Ø Fairness

PRSA SETS six code Provisions for the practice of PR

Ø Free Flow of Information
Ø Competition
Ø Disclosure of Information
Ø Safeguarding Confidences
Ø Conflicts of Interest
Ø Enhancing the Profession