Are we planning the Media or Media Planning ?
Media Planning ……A word very frequently used in PR agencies as they deal with many events to organize successfully to get good mileage out of it in media and win acclaim of their clients. But many of us are not aware that the word “Media Planning” has different meaning in the corporate world.
Media Planning ……A word very frequently used in PR agencies as they deal with many events to organize successfully to get good mileage out of it in media and win acclaim of their clients. But many of us are not aware that the word “Media Planning” has different meaning in the corporate world.
We are working in PR agencies not to do Media Planning. We are here to prepare exact plan for media. Still we may have doubts what is the difference between Media Planning and Plan for Media or Planning Media. Yes there is a lot of difference between two words. The former talks about the idea of media buying while the latter gives the idea of how media can be mobilized for the event.
Generally we think Inviting Media to the event, Sending Releases / Invites to the media offices, Co-ordinating with the clients to organize the events etc are falling in Media Planning. Yes your PR plan is right but the word you are using for such a PR plan as “Media Planning” is incorrect. You can say it planning the media or PR plan for Media or PR strategy for Media. Then what is the exact definition of “Media Planning”? The answer is… “Media Planning” is one which gives the outline of how advertising space in various media will be booked in advance to achieve the marketing objectives of the company. Media Planning is a word used in an Advertising Agency /Corp Comm department where in a Corp Comm / Advertising person has to deal with ad space buying and preparing budgetary plan for the Company. Media planning is that which helps the planner choose right media for their product campaign and buy space for it and PR agencies has nothing to do with ads / space buying but focus on good mileage for the event in the media
When a client asks the PR person to give outline of their PR strategy for the event. Then PR Person has his own ideas to showcase and will do good presentation of it but unaware the exact meaning of it, he / she often speaks / write media planning for …….event and lose sheen before the client as unprofessional. While working with corporates even minor things matter a lot. We may take it easy but PR hirer may not compromise with minute faults even. He expects everything happen in a professional way.
Kindly share your ideas on the same and have your say…..
Generally we think Inviting Media to the event, Sending Releases / Invites to the media offices, Co-ordinating with the clients to organize the events etc are falling in Media Planning. Yes your PR plan is right but the word you are using for such a PR plan as “Media Planning” is incorrect. You can say it planning the media or PR plan for Media or PR strategy for Media. Then what is the exact definition of “Media Planning”? The answer is… “Media Planning” is one which gives the outline of how advertising space in various media will be booked in advance to achieve the marketing objectives of the company. Media Planning is a word used in an Advertising Agency /Corp Comm department where in a Corp Comm / Advertising person has to deal with ad space buying and preparing budgetary plan for the Company. Media planning is that which helps the planner choose right media for their product campaign and buy space for it and PR agencies has nothing to do with ads / space buying but focus on good mileage for the event in the media
When a client asks the PR person to give outline of their PR strategy for the event. Then PR Person has his own ideas to showcase and will do good presentation of it but unaware the exact meaning of it, he / she often speaks / write media planning for …….event and lose sheen before the client as unprofessional. While working with corporates even minor things matter a lot. We may take it easy but PR hirer may not compromise with minute faults even. He expects everything happen in a professional way.
Kindly share your ideas on the same and have your say…..