PR Industry is expected to grow to Rs.15,000 Cr by the end of 2010 with more and more Corpoarets opting to chose PR Services for their image enhancement process now a days, as per the reports. Tough competition among Corporates for their brand salience and sales target set for the marketing teams prompting them choose a PR agency. It is a good indication to all the PR Professionals who want to build a career in PR.There is an increasing demand for skilled PR Professionals whose skills are worth enough to meet the desired expectations of the corporates.There are as many as some 50,000 PR Professionals working for various PR agency across nation as per Assocham and industry growth may pave way to new entrants to explore opportunities in the field. How ever the PR Industry is reeling under certain issues like employees demand for fat pays, consultants lacking in depth knowledge, quick Job shifts for better opportunity, poor Communication skills, looking for corporate exposure, no proper training for new entrants etc.PR Agencies sign the contract with Corporates amassing all its efforts but lose the same at the earliest with depletion i.e lack of Man power, Skilled Consultants, No proper PR Strategy Etc.Hence their retention rate is low. A consultant is the one who guides and shapes / enhance the corporate image with his PR Campaign / Strategy. He is the one who makes the client meet the targets. But many agencies lack the right PR persons resulting in deliver poor PR services thus losing the clients at a faster pace. Of course Client’s long pending dues can also be cited as one such cause for poor retention. Let us wish the industry develop at a faster pace in healthy environment providing opportunities to more and more in the days to come